Product Management Course
Course Overview
This 4-week blended learning course, "Product Management," is designed to equip participants with essential strategic and tactical skills and knowledge for effective product management to navigate the entire product lifecycle successfully. This course combines prerecorded classes and live sessions each week through a mix of theoretical knowledge, practical exercises, real-world case studies, and a capstone project to provide an interactive and engaging learning experience. Participants will gain a deep understanding of the product lifecycle, user research, product strategy, and more, culminating in a capstone project that demonstrates their proficiency. Upon completion, students will receive a certificate and benefit from bonus sessions, including tips for building a digitally visible and reputable personality and a group mentorship session.
Learning Objectives
Understand the fundamentals of product management and the role of a product manager.
Develop problem-solving and critical thinking skills essential for product managers.
Gain comprehensive knowledge of product lifecycle stages and their significance.
Learn how to conduct user research, create user personas, and write effective user stories.
Master the art of competitive analysis, MVP development, and prioritization frameworks.
Understand the importance of product metrics and how to create and manage product roadmaps.
Develop effective product strategies and learn the steps for a successful product launch.
Learning Outcome
Ability to manage the entire product lifecycle from ideation to launch and beyond.
Proficiency in conducting user research and developing user personas.
Skills in creating and managing product roadmaps.
Competence in developing competitive product strategies and launching products successfully.
Knowledge of key product management tools and methodologies.
CourseOutline
Week 1 MODULE 1: Introduction to Product Management
Objectives: This module introduces students to Product Management and the important questions to note in order to be successful in the career path.
Topics
What is a Product?
What is Product Management?
Who is a Product Manager?
Important Questions for PMs
MODULE 2: Introduction to Product Management 2
Objectives: A continuation of the above with emphasis on the thinking process of a Product Manager.
Topics
Problem Solving as a Product Manager
Problem and Solution Perspective
MODULE 3: Roles and Similar Roles in Product Management
Objectives: Describe the different specializations in Product Management and state the differences that exist among similar roles.
Topics
Product Manager Roles
Product Manager, Project Manager, and Program Manager
MODULE 3:Product Thinking
Objectives: Understand Product Thinking not just as a concept but as a lifestyle for a Product Manager and the foundations essential to be successful.
Topics
What is Product Thinking?
Pillars of Product Thinking
Product Teardown
Live Class: Week 1 Review and Q&A
Focus: Topic reviews for the week, Q&A, Capstone project introduction.
Week 2 MODULE 5: Understanding Product Lifecycle
Objectives: Explain the different stages that a Product undergoes and how each one is essential in building a valuable product.
Topics
What is Product Lifecycle?
The Four Stages of a Product Lifecycle
MODULE 6: Product Lifecycle - Deep Dive
Objectives:The module takes an in-depth look at the four stages of a Product Lifecycle and their distinct features.
Topics
The Introduction Stage
The Growth Stage
The Maturity Stage
The Decline Stage
MODULE 7: Understanding Users
Objectives: Have an in-depth understanding of Users, who they are and how important they are in Product Development.
Topics
Who is a User?
Difference between a User and a Customer
Relationship between UX Design and Product Management
MODULE 8: Conducting a User Research
Objectives: Explain the importance of User Research, describe the processes involved in conducting valuable User Research and all the steps required to get it right.
Topics
What is User Research?
Types of User Research
Steps to Conducting User Research
A Vitamin or a Painkiller?
Live Class: Week 2 Review and Q&A
Focus: Topic reviews for the week, Q&A, Capstone project progress review.
Week 3
MODULE 9:User Segmentation and Persona
Objectives: Describe User Segmentation and how to create the perfect Persona for any Product.
Topics
What is User Segmentation?
Types of User Segments
Developing a User Persona
Tips for Creating User Persona
MODULE 10: Writing Effective User Stories
Objectives: This is a continuation of the module on User Segmentation with an emphasis on the creation of User Stories and acceptable formats in Product Management.
Topics
What are User Stories?
How to Write User Stories
User Story Format
Acceptance Criteria and Characteristics
MODULE 11: Competitive Analysis, Minimum Viable Product, and Prioritization Framework
Objectives: Highlight the steps involved in carrying out a Competitive Market and Competitors Analysis. Define the concept of MVPs and Prioritization Frameworks.
Topics
How to Conduct a Competitive Market Analysis
What is an MVP?
Types of MVPs and Mistakes to Avoid while Building One
Types of Prioritization Frameworks
Live Class: Week 3 Review and Q&A
Focus: Topic reviews for the week, Q&A, Capstone project progress review.
Week 4
MODULE 12:Product Metrics
Objectives: Explain the importance of measuring Metrics to Product Teams and identify ways of selecting the best for a particular product.
Topics
What are Product Metrics?
Difference between KPIs and Metrics
The Three Levels of Metrics
MODULE 13: Product Roadmap
Objectives: Understand the use of Product Roadmap in an agile environment.
Topics
What are Product Metrics?
Difference between KPIs and Metrics
The Three Levels of Metrics
MODULE 14: Product Strategy
Objectives: Describe what makes a Product Viable and how to develop the best strategies for breaking into any market.
Topics
What is Product Viability?
What is Product Strategy?
Why Product Strategy?
Components of Product Strategy
MODULE 14: Product
Topics
Objectives: Clearly describe the different phases of launching a product and their distinct features.
What is Product Launch?
Phases of Product Launch
Important Actions after Launch
Live Class: Week Review and Q&A
Focus: Topic reviews for the week, final Q&A, Capstone project presentation.
CapstoneProject
OBJECTIVE:Apply the skills and knowledge gained throughout the course to a real-world product management scenario.
Project Title: Developing a Product from Concept to Launch
Week 1: Project Selection
Choose a product idea or existing product or identify a real-world problem. Create a problem statement and propose a product solution.
Week 2: Research and Analysis
Conduct user research, market analysis, and competitive analysis. Create user personas and conduct user interviews, write user stories.
Week 3: Development and Execution
Develop a product roadmap. Outline a product strategy, define an MVP, and plan a product launch.
Week 4: Presentation
Present the project (product launch strategy) to the class and receive feedback from peers and instructors.
Learning Structure
This is a 1 month virtual course, with 3 days of sessions per week. To accommodate different schedules and learning styles, we've designed the course with flexibility in mind.
2 days per week will be pre-recorded, allowing you to learn at your own pace and convenience.
1 day per week will be a live, real-time virtual class, enabling interactive discussions and immediate feedback.
To ensure you never miss a moment, video recordings of all classes - both pre-recorded and live - will be made available for on-demand access.
This structure allows you to:
Learn from the comfort of your own space.
Review learning resources at your own pace.
Interact with instructors and peers in real-time.
Access all course content, whenever you need it, upto two months after the course completion.
Instructor'sProfile
Chukwubuikem Felix Amaefule
Chukwubuikem Felix Amaefule is an inspiring leader in product innovation and design thinking, with over 15 years of experience in design thinking and product development. He has more than 10 years of expertise in product innovation, program and product management, and solutions consulting. His skills extend to B2B partner development, digital manufacturing, and education technology, all driven by a vision to empower ecosystems through innovative solutions. Chukwubuikem’s career spans both non-profit and for-profit sectors, emphasizing effectiveness and value creation. With over 12 years in instructional corporate training, he is also a skilled digital storyteller and poet. Currently, he leads Generative CAD Services Limited, a top product development company specializing in on-demand hardware solutions for various industries, including consumer electronics, manufacturing, energy, construction, and mining. The company is an Autodesk Reseller, Service Provider, Learning Partner, and Dassault Systèmes (SolidWorks) Business Solution and Learning Partner, empowering innovators through its digital platform and eLearning academy. Believing in the synergy of creative and innovative thinking, Chukwubuikem aims to create disruptive value. Under his leadership, Generative CAD Services Limited is building an eLearning academy and an On-demand Digital Manufacturing platform to democratize making in Africa. With extensive experience and visionary leadership, Chukwubuikem Felix Amaefule is ideally suited to guide participants through the "Product Management" course. His commitment to fostering innovation and empowering others through education makes him an invaluable resource for anyone looking to excel in this field.
Enrolling Qualifies you for these Bonuses...
You will get...
Bonus Sessions on Building a Digitally Visible and Reputable Personality
Group Mentorship Session
Interactive Community Membership
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